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Side Hustle to $2 Billion IPO: The Solo Stove Story

eComFuel

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Private Equity

The management team are guys that have worked for private equity owned companies in the past, right? Our CFO was working for private equity and kind of wanted to make the leap. Our CEO worked for a previous company that was owned by private equity and had gone through a couple of sales. So these are guys that kind of know what's at stake in terms of equity. And we had set up compensation packages that reflected the potential of what it could be.

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