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Freakonomics Radio
Growing Ambitions in Eyewear
This chapter explores the evolution of the Moscot eyewear brand and its strategic shift towards in-house lens manufacturing to ensure quality. It examines the challenges faced in the competitive optical market, particularly regarding expansion into international territories like the Asia-Pacific. The discussion highlights the complexities of the eyewear industry, emphasizing the need for high-quality materials and responsible growth strategies.
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