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Why Frugality Doesn’t Have to Be a Bad Word - Jen Smith and Jill Sirianni, Hosts of The Frugal Friends Podcast

More Money Podcast

CHAPTER

The Shift in Devotion to Brands and the Influence of Advertisements

This chapter explores the changing ways in which people demonstrate their love for brands online, focusing on the influence of Gen Z on platforms like Instagram and TikTok. It also discusses the impact of brand devotion and the persuasive nature of advertisements at physical locations like Disneyland.

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