Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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How to Get Deep Into the Mindset of Your Buyer
I would really love to dive deep into this process that feels like a black box, which is the turning something that looks plain and just uninviting to something that just moves you. So the first step is trying to understand, again, getting that mindset of the binary. But then they put themselves in the mindset of the buyer's wrong and immediate needs. They don't look at the long term as a festival. And so we're by getting into their minds from that perspective, by coming at it with the emotion,. using an archetype in that perspective just helps keep a framework, a framework or a guidance because voice and tone and messaging can go really all over the place very, very quickly
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