I think the biggest shift right now is the increased demand and requirement of video content. You can create video content today that ultimately ranks in Google for high value search terms, but your competitors are only creating written content about them. I believe video right now is one of the most powerful opportunities that exist as an SEO strategy. All of the algorithms are associated with LinkedIn, Facebook, et cetera, are skewing in the benefit of videocontent.
How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce.
Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.
Join Daniel and Ross for this AirMeet virtual event.
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LinkedIn: linkedin.com/in/rosssimmonds
Twitter: https://twitter.com/TheCoolestCool
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Timestamps:
00:00 Intro
02:19 The 4 Categories Of Great Content
07:10 How To Avoid Mediocrity
11:19 The Benefit Of One Channel Greatness
14:30 The Role Of A Distribution Marketer
20:29 How To Understand Where Your Audience Is Hanging Out
25:25 The SEO Video Play
33:04 How To Grow As A Marketer
38:13 Intentional Content
42:20 Always Add Value