Ross Simmonds - How To Write Content That Shapes Culture (Content Legends Virtual Series)
The Marketing Millennials
What's the Biggest Change in Content Distribution?
I think the biggest shift right now is the increased demand and requirement of video content. You can create video content today that ultimately ranks in Google for high value search terms, but your competitors are only creating written content about them. I believe video right now is one of the most powerful opportunities that exist as an SEO strategy. All of the algorithms are associated with LinkedIn, Facebook, et cetera, are skewing in the benefit of videocontent.
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