If your messaging sucks, listen to this (with Anthony Pierri, co-founder at Fletch)
The Revenue Formula
00:00
Brand Identity and Product Expansion in Tech
This chapter explores the marketing strategy of a prominent payments processing company, focusing on their ability to maintain a strong brand identity while diversifying their services. It highlights the importance of memorable branding and draws interesting parallels between branding in tech and the music industry's pursuit of success.
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