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If your messaging sucks, listen to this (with Anthony Pierri, co-founder at Fletch)
The Revenue Formula
Brand Identity and Product Expansion in Tech
This chapter explores the marketing strategy of a prominent payments processing company, focusing on their ability to maintain a strong brand identity while diversifying their services. It highlights the importance of memorable branding and draws interesting parallels between branding in tech and the music industry's pursuit of success.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode