Humanizing Your B2B Brand
B2B Marketing Exchange
00:00
What's the Playbook for the B to B Brands?
Madra says marketers need to stop being so fancy and talk like their people. She started the martak podcast two years ago as a lead generation tool for her consulting practice, which was a b-to-b business. The audience grew way faster than she ever expected with 75 thousand down loads this month alone. Madra: "I am an avid believer in the value of content"
Play episode from 23:23
Transcript
