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Petco Woos Pet Parents and The Irony: AI Threat Saves Google’s Chrome

Brew Markets

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Shifting Trends in Pet Retail

This chapter examines the changing landscape of pet ownership and related spending habits, emphasizing a significant rise in expenditures that are increasingly comparable to those for children. It highlights Petco's recent struggles and strategic pivots, including a renewed focus on affordable options and experiential marketing to draw customers. The discussion also covers the expansion of veterinary services within Petco, showcasing how these innovations aim to enhance customer engagement and drive traffic in a competitive market.

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