Email Marketing

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Email is the less open protocol we have in our digital communication, right? So we don't want it to really be a bad experience. A lot of email tools optimize for their user, because that's the user who pays them. They never really think about the counterparty, the person on the other end of the ecosystem. We try to eliminate it by thinking through the lens of what does it make? A more respectful, equitable, and speedy experience for both sides.

Aye Moah, who goes by Moah (pronounced Moe), is taking over the helm as CEO of Boomerang which 2 million savvy active users rely on to spend less time on email and more time on what matters to them. Their loyal user base has saved over 500 years of their lives since 2011 that would otherwise have been spent in email hell.

Ironic (or should we say iconic) for someone who arrived at MIT and announced they were going to major in Computer Science without ever having an email address. Yes, this 5’ tall woman who, literally dodged bullets growing up in Burma, clandestinely applied to go to MIT, got a full ride, and took the first airplane flight of her life to start school. And she has never stopped punching above her weight since.

Listen to us chat about the Boomerang app, email, and geek out about productivity!

Links Worth Exploring

Connect with Moah: Twitter | LinkedIn
Learn more about the Boomerang app
Related Conversation: Episode 360: A World Without Email with Cal Newport
Related Blog Post: The One Email Trick That Keeps My Inbox In Shape

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