184 - How to Ace Your Board Deck as a CMO | Allison Munro
GTM Live
00:00
Are You Creating the Context in the Story Telling?
The principles of marketing don't go out of the window when you're speaking to your board right? So there's a particular audience that is very interested, and specifically, in our case, on how we are growing browth. Investors want to know how you are growing the business,. i think one of the biggest mistakes marketers make is they don't present their results or provide am the right up date as part of the wider business. And so really starting off with providing the context of, remember the last time we spoke, because there's also, remember that the board speaks to many companies in between yours.
Transcript
Play full episode
