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Tumi & Roam Luggage: Charlie Clifford
How I Built This with Guy Raz
Samsonite Luggage
By the late eighties, were you starting to gain traction as a brand? Was it still relatively kind of niche at that point? Did more or more people know what tomy was guy? I was, i was certainly a niche. But we began doing some consumer advertising by putting black and white ads into airline magazines. And long about 19 90, we had become a market leader in the high end luggage business in the us. All right, so now i guess it's time to expand. And i guess the expansion that you really wanted to focus on was europe. Yes.
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