WNBA All-Star Game rewind, Snap’s Anmol Malhotra and Joe Hand Promotions’ Joe Hand Jr.
The Sports Media Podcast
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Engaging Sports Fans in the Digital Age
This chapter analyzes the successes and failures of various sports documentaries and dives into innovative strategies employed by a social media platform to capture fan engagement. It highlights how platforms like Snapchat are enhancing the sporting experience through unique content and augmented reality, attracting both younger and older audiences. Additionally, the discussion covers recent sports media developments, including the potential sale of NFL media to ESPN and the declining viewership of traditional events like the ESPYs.
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