Out of Nothing: with Emunah Winer and Margaret Kerr-Jarrett
Front and Center
00:00
From Concept to Brand: The Spirits Journey
This chapter explores the evolution of a creative agency transitioning into the spirits industry, highlighting their initial visions and unique backgrounds. Through the journey of developing a tequila brand, they discuss the significance of collaboration, equity arrangements, and the role of branding in attracting consumers. The chapter also reflects on the strategic challenges and opportunities in launching a rum brand, emphasizing the need to rebrand and promote the versatile spirit.
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