3min chapter

How I Built This with Guy Raz cover image

Serial Entrepreneur: Marcia Kilgore (2018)

How I Built This with Guy Raz

CHAPTER

How Did You Build Bliss?

Estée Lotta opened Bliss in 1996. It was a much bigger area floor plate than she'd had at her previous salon. She didn't bring in any outside investment to help pay for the expansion. The timing of an American Folk article helped cover some of the construction costs.

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