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Scaling & Exiting a Jewellery Brand for 7 Figures at 22 - Simon Bjorn | The Midnight Pod Episode 69

Matt Kelly | The Midnight Pod

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How Custom Cuffs Worked for You

There was a plan to sell the other one, use that money to have like a runway of three months before starting something else. It turned out we started custom cuff like a week after we sold the other one. We just get the product like we got a bit of IQ after realising making the products ourselves and not the smartest idea. But I mean the actual production of the brace is going to end everyone's custom, right? No, at this point we're like, so how does that even work from the start? People submit, obviously I remember the website. It just exists. But how does that work? Yeah. What's the value? We're taking all the photos of

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