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5min chapter
Kevin Bethune: Innovation lessons from a nuclear engineer turned Air Jordan designer
Design Better
Transitioning From Mechanical Engineering to Product Design
Sally Kohn: I've been wanting to have you on for a while. You come out with this great book. We sort of have a little overlap in the trajectory of our career. She started more as a mechanical engineer, then went through product design. How do you like position yourself in those transitions to help people understand who you are and what you offer?Kohn: There was sort of a delicate tact of navigating the not invented here syndrome.
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