The Sweet Journey of Blue Bell Ice Cream

Ricky Dickson, the retired CEO of Blue Bell Ice Cream, joins the Faith Driven Entrepreneur podcast to discuss his experience leading and scaling a national company through growth and incredible pitfalls. 

Using his new book, One Scoop at a Time, as a backdrop, Ricky shares how his 40+ year career at Blue Bell started right after college. He gives an overview of the ice cream market and how Blue Bell positioned itself as a high-quality, middle-ground option and talks about the importance of constant innovation and listening to customer feedback. 

He also discusses the challenges Blue Bell faced during the Listeria outbreak and how the company focused on safety and rebuilding trust. He emphasizes the value of consistency and staying true to the company's culture and values and shares how his faith has helped him find peace in the midst of challenges by relying on God and His guidance.

Find more about Ricky in his new book: 

https://www.amazon.com/One-Scoop-Time-Stories-Lessons/