The Challenge of Changing the Automotive Industry

On the podcast today is first-time guest and Ford CEO, Jim Farley. Prior to joining Ford in 2007, Farley was group vice president and general manager of Lexus, and the group vice president responsible for all Toyota Division market planning, advertising and merchandising

Under Farley's leadership, Ford has boosted investment in electric vehicles to more than $50 billion and has set ambitious targets for scaling their production to 600,000 EVs a year by the end of 2023 and more than 2 million by the end of 2026.

Recorded over Zoom at the FC North show in Harrogate, Robert and Jim pull the curtain back and talk EV software, electric transits, battery plants, how the Prius came to be and more.