In a spark of creativity, cartoonist Matt Furie created an innocent, loving frog he named Pepe. What came next is so insane, it literally bent reality.

Filmmakers Arthur Jones & Giorgio Angelini wanted to understand how this sweet and relatively obscure indie comic book character morphed into an infamous symbol of hate—and a meme that changed the world. The result is Feels Good Man—a filmmaking triumph and one of the best documentaries I’ve seen in years.

Premiering at last year’s Sundance, where it picked up the U.S. Documentary Special Jury Award for Emerging Filmmaker, it’s the surreal story of Pepe The Frog. How it migrated across the internet, evolving into an unwitting avatar of chaos and a lever for radicalization. It’s about its creator Matt Furie’s efforts to reclaim his creation. And Pepe’s slow transmogrification back into a hieroglyph of positivity.

But beneath the surface, Feels Good Man is about artistic agency. It’s about the journey from passivity to participation. A sociological excavation of how culture spreads from mind to mind, it’s also an archeological dig into the indelible power of an idea. How a meme adopted by a regressive internet subculture spilled into the real world, shifted the political landscape, and ultimately tipped a presidential election.

The film is an absolute must-see. I wanted to know more. So today Arthur and Giorgio take us behind the looking glass on Pepe’s Frankenstein-meets-Alice-In-Wonderland journey.

This is a conversation about the complicated relationship between internet culture and the real world.

It’s about the strange relationship between comic book artists, arch druids, data scientists, intellectual property lawyers, and alt-right mouthpieces.

It’s about memetics—how memes drive cultural evolution in parallel with how genes influence human evolution. And, in this case, how one meme was perniciously coopted to democratize electoral engagement, enervating passive supporters into active participants.

But more than anything, this is about the war between cynicism and hope.

And why, to coin Matt Furie, you gotta go hardcore happy.

FULL BLOG & SHOW NOTES: bit.ly/richroll576

YouTube: bit.ly/feelsgoodman576

I don’t understand why everyone isn’t talking about this movie and the ideas it presents. This conversation is my attempt to change that.

Peace + Plants,

Rich