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Episode 192: #191: Bryan Gray of the Revenue Path Group — Moving Past Problems and Creating Priority with Your Buyers

Sales Leadership Podcast

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Your Brain Doesn't Know How to Read

Robban: Your brain doesn't know how to read. I want to stop on that, because i think that's a big enough deal. Tell me if i'm right or wrong. He says yoursell salespeople are going down the road trying to use logic and data to win your attention. An it doesn't make it throught er killer. You you burn more calories in a chest a champion ol class chess player in a day than playing three or four hours af basketbull just sitting there playing chess. It wats too much energy to use your rational brain. We choose not to use it. The primitive brain levels, the oldest part of our brain is where 90 % of all

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