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How to Work Deeply in a Distracted World
I wanted to be confrontational. But they were uncomfortable with that. They thought that sounded weird. It was going to, in some sense, perhaps even diminish the seriousness of the conference. So they changed the title to something like, how to work deeply in a distracted world. I was very purposely pointed about it and i had to go back and ay, know, you have to change the title back to quit social media. Now, that talk has become very popular. But at the time. This was really considered a weird thing to say.