Engineers value efficiency as a proxy for beauty, i think. Humans respond to things which are gratuitous and pointless disproportionately more than they do to things that are necessary. This is what i mean by elon fat mode. The reason you had the electric chair. It its nastine edison wanted electrocution as a form of execution in the united states because it was dangerous. That was probably the nastiest marketing and pr campaign ino. Atually the notes were withusoam pretty good at branding scales and envent management and so on. Now that may be ecause i've got reasonably fast broad band. And actually that was why netflicks exploded, because they
Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:
- The marketing of Saint Paul and religious leaders.
- Humor as a vehicle for effective messaging.
- The advantages and drawbacks of remote work.
- “Category” vs. “brand” advertising.
- And MUCH more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com