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The Future of Product-Led Growth
I think product-led growth is going to be a shine and light within like the next it's going to continue to grow in popularity because that freemium layer of your product can start to capture demand agnostic of platform. A three years time you should own more of your audience directly so like community podcasts newsletters or how can I have a more direct relationship with my audience. marketers are going to have to get really good at articulating their strategy, says Shamat.