189 - ABM Is Nothing New | Alphov & Lopez Podcast
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Is There a Secret Source?
Gernard e: Marketing is a long term, strategic patience. Sales is short term, no patience. I want it now, isnt ay? Si like, like it really doesn't have to be that way. For people like you needto go into marketing with a long-term mine set because it drives the right avors. Within 90 days, they see a 60 % increase in qualified pipe line. Erso what should we be doing instead of tracking like vanity metrix,. as you said before, yes, we need to connect it to revenue - how do we do that? And i actually actually borrowed something from you, or if it was from dave or somebody else
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