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Stefan Wirth: Bootstrapped Startups, VC Pitfalls, & AI Bridesmaids

The Long Game w/ Elijah Murray

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Marketing Strategy and Algorithm Development for a Tool

This chapter discusses the marketing strategy for a tool that was bought and improved, using multiple marketing partners with their own core channels. They primarily use social media, newsletters, and guest blogging for marketing, and also plan to productize algorithms developed by another marketing partner.

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