Twitter was started out of odio, a pie casting start up that existed before apple had pot casting. The original business itself was very much like jack's kind of life blood. A dick ran it for five years, through the ipo, 20, ten 15. Ultimately the stock price kind of stagnated. The product wasn't actually innovating. And so which jack did over the last six years is they did a really good job of changing the culture and deconstructing that monolith.

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