So how could somebody who's maybe working by themselves, they're a solo creator, solo business owner, solopreneur, be everywhere all at once when they have so much competing for the time. Say they have eight hours a day, five days a week. How could they possibly, you know, put out four TikTok videos, Instagram videos, put out YouTube content, newsletter, like there's so much, not to mention the business stuff, making the product, you know, figuring out the sales funnels, like how could we possibly have time to be everywhere? Well,

it's part of your job to be everywhere, right? So I would say that starting out, you would create, you say to yourself one video a day, and that one video goes across four platforms, not four separate videos across four different platforms. It's one video on four platforms. If you are a business owner and say, for example, you know that you can get thousands more people to your website every month by writing two blog posts, because that's what people are searching for, then you start by doing two blog posts or you automate it. So you can use AI, you can use ChatGPT, you can get a freelancer to do it for you. Either you have to take the time and do these things yourself or you have to pay someone to do it for you. And so something that I pay for to make sure that I am everywhere all at once is I pay for Facebook ads. I pay for TikTok ads. I pay for Google ads. So that runs and makes sure I am everywhere even when I'm sleeping. The other times, the only thing I focus on is content. And another thing that I do, which I, I truly believe with all my heart, people should do is if you don't already create a personal brand outside of the brand that you already have, because that personal brand has saved me for hero packaging. And I'll tell you what happened. So hero packaging failed, right? Two years ago, we ran out of money. We were about to go under. We had to stop paying ourselves. And my personal brand on TikTok, by creating content all the time and by mentioning Hero Packaging all the time, brought free traffic to the website constantly and ended up saving our business. And it took us a year, but without the personal brand, without that extra avenue of getting traffic to the site and being everywhere, like the business would have failed.