Choiceology with Katy Milkman cover image

Rebroadcast: Silver Linings: With Guests Annie Duke, Kassia St. Clair & Adam Grant

Choiceology with Katy Milkman

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The Secret Lives of Colour by William Henry Perkin

William Henry Perkin failed in his quest to synthesise quinine. The discovery of mauveen also led to the discovery of saccharin and chemotherapy chemicals. Cassia St Clair is a design journalist and the author of The Secret Lives of Colour. She says we're still reaping the benefits of this accidental serendipitous discovery.

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