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How to Measure Your Email Open Rate
On some of our bigger platforms, we're probably consistently 20 to 30%. And then our click rates are anywhere on average 0.5 to 3% depending on what we're running. We also judge everything we do by the ECPM earnings per thousand emails sent. This allows us to tell if offer about crypto and offer about weight loss, how well they compare based on how many emails were sent and how much money it makes.