13min chapter

Ted Hesser Podcast cover image

Peter Dering of Peak Design: Building a $100m+ Brand with Purpose.

Ted Hesser Podcast

CHAPTER

Exploring Knockoff Bags and Brand Identity

This chapter reminisces about the speaker's search for a travel bag in Asia, leading to reflections on knockoff products and evolving perspectives on brand authenticity. The discussion delves into the nuances of quality, pricing, and environmental impact of knockoff items versus premium brands. It explores the significance of building a strong brand identity and the broader implications for consumer choices.

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