The Biggest Myths About Omnichannel

Omni channel is a word of the year, or one of the top three words of the year. It combines everything you mention and use o experience and data and dishis of so before we go into unpacking those, maybe we god idea to start with the biggest myths that you see when it comes to omni channel. We've heard farma companies talk about touching h c ps in 16 different ways, and yet it's the same human being. That's kind of scary. The last one i'll just mention is that you can just take your existing content and use it in an omni channel world. And that couldn't be further from the truth. You actually have to