The Failure of a Brand

I realized that a lot of people were buying it because they wanted to support me not because they are loose leaf tea drinkers or not. I could tell that there was a portion of the audience who got it just because they knew I cared about it and I'm like that's really nice but I've made a very expensive product  and I don't want you to have to use your dollars to feel like you're supporting me in something I care about. It became clear that I had to make new flavors just to have an excuse to launch something just to remind people" "The more I put into it the less I was going to get out of it yeah," he said, "and