5min chapter

First Principles cover image

Fractal’s Srikanth Velamakanni on surviving before thriving

First Principles

CHAPTER

The Evolution of Fratle Analytics

Fratle Analytics started out in the space of analytics to now I think dropping analytics in its name to having AI. What is this transformation from analytics to AI? And how did that happen? That is a great question. When Fratle started we were trying to help companies make better decisions with their data and we called it analytics because if you said AI nobody would understand it. Back when you started in 2000 it was all about power and decisions. In 2015 fortune 100 companies started to get engaged in on this topic. So many companies started to ask us lots of good questions and there was the demand for AI started to go up quite significantly around that time. We saw it coming around 2011

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