How Do You Scale Your Product?

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Pricing is a big issue for tech startups, and it's something you have to think about from the earliest days. The team at Trello has always paid close attention to detail in everything that they do. They chose price points that we thought made sense based on their value as an organization. We priced more against sales forces and service now than ever drop box because we didn't anticipate people build applications tot power important processes like air table.

Todd Jackson’s filling in as host again this week. (As a reminder, he’s hosting a few product-focused episodes this season — all about finding product-market fit.)

Today, Todd chats with Andrew Ofstad, co-founder of Airtable. In our conversation, we go deep into Airtable’s early days, and how they navigated the journey of finding traction and scaling.

Here’s a preview of what Todd and Andrew cover:

How the founders came together, their vision for the product, and what the initial prototypes looked like.

Airtable’s alpha, beta, and launch timelines, as well as their early traction.

The challenges of creating a horizontal product that can do many things, including identifying initial use cases and figuring out how to describe what they were building.

How to approach pricing and competition, as well as their early go-to-market strategy.

What the next 3 years will look like for Airtable, and how they’ve navigated scaling while staying true to their vision.

Whether you’re a founder validating your own idea, or a product leader looking for growth advice, there are tons of tactics here that go much deeper than the typical founding stories you hear.

You can follow Andrew on Twitter at @aofstad. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @tjack.