To be truly comfortable long term you must accept discomfort today. If I subscribe to comfort then I'd still be in that job or one like it. Being comfortable actually becomes incredibly uncomfortable over time. Some of us feel most comfortable when we're obsessed with something and don't have perfect work life balance at all.
Episode 53: Alex Lieberman (@businessbarista) talks about being uncomfortable with being comfortable. Yup, that’s right. Sometimes being too comfortable can mean being complacent. Taking risks and stepping outside of your comfort zone can be scary but calculated discomfort can turn into fruitful opportunities and areas of growth. Founders, it’s time you seek measured discomfort.
Timestamps:
(00:49): Intro
(04:53): What is measured discomfort?
Links:
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