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Engaged: Designing for Behavior Change with author Amy Bucher

Rosenfeld Review Podcast

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The Double-Edge Sword of Relatedness

Sally Kohn: You've done something that's really important. She says she translated an academic area in a way that's accessible and actionable to practitioners. How do you decide what language or vocabulary to use to make it more accessible?Kohn: It's the double-edged sword of relatedness. The butt is there to help you run and to enable any, and they say that running is essentially for biped is full, a controlled fall forward.

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