Evolving Consumption Trends in China's Counties

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The chapter explores the changing dynamics of consumption trends in China's counties, highlighting economic growth, luxury consumption, and unique branding strategies. It discusses the shift towards a more comfortable lifestyle in counties compared to big cities, fueled by advancements in the internet economy and infrastructure.

Counties have been weaving the basic fabric of China's administrative system for more than 2,000 years. They have also been important players in the national economy, and increasingly more so in recent years. We will look at some new consumption trends taking place at the county level. On the show: Laiming, Niu Honglin & Guo Yan