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This Framework Will Change How You Think about Your Career | Shishir Mehrotra (Coda)

Behind the Craft

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Intro

This chapter explores the crucial role of product naming in marketing and its effect on consumer perception. It illustrates how the rebranding of 'Skippable Ads' to 'TrueView' enhanced market appeal and financial success, emphasizing the need to consider both user and advertiser viewpoints in product strategy.

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