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2min chapter
This Framework Will Change How You Think about Your Career | Shishir Mehrotra (Coda)
Behind the Craft
Intro
This chapter explores the crucial role of product naming in marketing and its effect on consumer perception. It illustrates how the rebranding of 'Skippable Ads' to 'TrueView' enhanced market appeal and financial success, emphasizing the need to consider both user and advertiser viewpoints in product strategy.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode