- 0:00-2:00 – Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies.
- 2:00-6:00 – Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape.
- 6:00-11:30 – Challenges in measuring utilization, emphasizing variations in defining billable hours and capacity, hindering benchmarking efforts.
- 11:30-15:00 – Emphasis on a comprehensive management framework and the interconnectedness of utilization with financial metrics.
- 15:00-18:00 – Discussion on the impact of utilization on agency profitability and the absence of a universal benchmark.
- 18:00-22:30 – Introduction to the Parakeeto framework and its consistent approach to calculating utilization within a broader context.
- 22:30-26:00 – Insight into utilization as a lever affecting delivery margin, with examples highlighting potential discrepancies in profitability.
- 26:00-30:00 – Exploration of the formula for utilization, defined as delivery hours over capacity, with detailed explanations of each component.
- 30:00-34:00 – Importance of considering delivery hours over billable hours in the context of utilization, using examples to illustrate profitability discrepancies.
- 34:00 – End Conclusion on the significance of a thoughtful and consistent metric aligned with a broader management framework, with a focus on the flexibility of the Parakeeto framework.
Show Notes:
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