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5min chapter
How Much Should You Spend on Your Own Marketing?
2Bobs—with David C. Baker and Blair Enns
Is Hiring a PR Firm Worth It?
This chapter explores the pros and cons of hiring a PR firm for self-promotion, highlighting the potential limitations and alternatives. It also discusses the importance of specialized PR firms for specific goals and the value of doing writing and content generation oneself.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode