Battling New Shiny Syndrome
Beginning Balance
00:00
Is Your Marketing Plan to Do Nothing or Not Nothing?
The key here is to control the anxiety for sooner, faster, bigger. Conditionally based on value add. It's just a really legitimate place to focus your efforts. And so there's just something powerful about saying my plan is to do nothing or not nothingReally. Well, what, oh, yeah. Okay. What you're saying is my plan is that we deliver a service so good that the only way we need to worry about growing is via word of mouth. Yeah. Now you love hiring with a big fat asterisk there. Right.
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