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Is the Scrolling Really for Exploring Clicks?
The danger is that if it's too far down or not obvious enough, people just leave. And so I don't think that's too much of a problem. Scrolling is for exploring clicks are for buying. We know that it works because it's happening occasionally. We just need to ramp up how many people are doing that. If you're not making any sales and you're confused as to why, go through user experience because you'll be amazed at what you might find.