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132: Using FB and IG ads to grow your podcast

Podcasting Business School

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How to Create a Great Engagement Ad

What people should look for in terms of the creative of that ad is it's usually a social media post that has already done good or done well organically. Don't be afraid to call out who your ideal customer is. Share your experts at value. So onask people to share it. People will organically share am, you know, but typically engagement adds. We don't want to end it with a call to action. It can end with a question, but maybe not a call toaction. Video's work really well. You just run that. What wat oult, i like to do is to run it first to my warm audiences. By warm audiences, i mean people

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