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How to Make a Successful Campaign Announcement
The campaign announcement is supposed to be the best day of your campaigns. Dan, could you imagine a scenario that was like something in between what they went with and the traditional stodgy announcement speech that's typical? Like what would have shown that he was like a younger, new generational candidate reaching new people in new places? Don't overcomplicate the simple. To just do the simple, get the 30 seconds on the local news of you with your message. Get the headline you want. And no one's going to remember that he fucked this up.