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396. Magna CEO on Turning Five Thousand Dollars Into One Billion | Frank Stronach

The Jordan B. Peterson Podcast

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Building Trust in Small Business

This chapter discusses the initial hurdles small businesses face in attracting their first customers, emphasizing the significance of establishing trust and effective communication. The speaker shares their personal journey through strategic decisions and partnerships that facilitated growth, transitioning from multiple factories to a public company. It also explores the principles of equitable profit sharing and the importance of a structured corporate environment to enhance trust and engagement among all stakeholders in a capitalist system.

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