The Bridge of Transformation

Pishe: I've been working on this for a while, and i was trying tofar, what's the best way to teach marketing. So i came up with this idea of a mental model. And it's not revolutionary, and other people have used this metaphor before,. Then you have your prospect on one side of the bridge, you might call it the before or the status quo, and hev the other side of thebridge, where they are the their changed self - right? A hell ind heaven, if you can put it that way. Pishe: As a market becomes more sophisticated, as he becomes more competitive,  you have to shift from how you promise