i i think a lot of the argument like we talked earlier about the emotional component of connecting the land which i'm just i always try to see where people are coming from and i think that's part of it and i think another part of it is wanting more control and more you don't have to spend money on for example i'm a huge fan of shilajit i like high quality icelandic salt i like kintone hypertonic or those little salt filtered salt water shots yeah and between those three things as well as steak round beef fish wild rice you know all the nutritional stuff. I feel like I'm covered and I'm getting a more pure source of minerals. And there's probably some contamination of arsenic in my wild rice and small amounts here and there. Right, right. Sure, sure. But I mean, I think that's the resistance is people are like, you don't need to spend money on Kintone and Sheila G's and Icelandic salt because you can get all your minerals from the water. I think that's kind of in the background, a lot of the messaging behind this. You're right. Yeah.

And I think you brought up another good point to talk on is like, you know, foods, right? And if we're talking about foods and water, well, if we're, you know, taking out, if we're just talking about water and we're talking about for drinking, but like, what about water for your cooking, right? And water, you know, you need a filter because it's like, if you're making your rice, you're making your pastas, right? Tell me what you want to, you don't have a drinking water and then you use tap water for your pasta right i mean why would you do that and then of course if you're saying only use spring water well kind of ridiculous i'm gonna go make some pasta and go pour out and just one bottle two bottles like whoa whoa so like you need a filter you need to need to have i i'm just gonna have to stand by that because it's like we're not trying and she mentioned at one point i choose a water filter salesman and i go oh you know like that i'm i don't like to think of myself like that i i i have chosen a career path to be educated about this substance that's essential to our lives. And I'm trying to educate as I learn every day in this industry, right? And share that. And we're not filter salesmen. That's not a good term. They exist because I'd say the salesmen are the ones that aren't that educated, still trying to sell you something. So I'd say that's a big difference. And so, you know, definitely think the message here, our take, my take is not trying to just sell water filters, but I am trying to double down that I think there's a big reason to have filtration and it's not to scare you about all the things, you know, to be scared, you know, and that's not our sales tactic here.

Yeah. I mean, when we started talking, it wasn't, let's go to this water trade show and find a good brand to slap the My2Life label on. You had flow motion and you're building systems you said you know i funded the project and i said let's let's let's create this custom thing that's never been done before and that's what we achieved right selling it at under two grand where something equivalent to this with the whole setup easily. I've seen $4,000, $5,000. I mean, especially when you get to the multi-level marketing companies and it's not even effective filtration. Yeah.

Those aren't even like doing anything. I don't even, you know, I don't, I mean, they do very, I think they do less than they're telling people they're doing. I think. And yeah, you and I talked about it last time. In our system, we use the best quality components we can use. I mean, we make it all here in the States. Filters are all made in the US. We use the highest quality stuff we can. I mean, that's a whole nother segue is if she wants to, if we spoke with the host and the guest, there is levels of the integrity of the products themselves like we did talk about. And we're trying to create something that's good. If you decide, OK, I like Matt and Austin. These guys are awesome and I love them and I love what they said. And I decided I think there is a reason to have a filter. Well, then when you have made that decision to get one, okay, well, then what, right? Where are you going to go now? So now what do I do? Now there's 50 million filter systems and you go, whoa, whoa, whoa. Go to

Amazon, get the cheapest one.

Yeah, exactly. And I think as I've seen and have been in the industry now, unfortunately, companies, and maybe this isn't even just our industry, the water, this is a lot of products. I think you and I would agree. There's more companies trying to sell you less for more, right? Everything's shrinking, and the quality of everything as we look around is just disintegrating. And I saw a company, um tell you one it's on my instagram and it's saying new kickstarter new water filter like this and they're saying like coming up with this thing i mean it's such a marketing ploy that they're trying to launch their product as like a Kickstarter as if, and it's just some product, you know, it's like, this isn't even doing anything. It's just like a two stage RO. And they're saying like, get, get involved. And it's like, you can get in for $350. And it's like, Oh, that was like a $50 product at most. Right. Yeah. And it's like, unbelievable, you know, and it's like, we don't have any idea anything and people don't know what types of questions to ask for products like this you know and yeah

well that's uh i forgot that i had asked on instagram for people to send in questions and i forgot to give you a heads up yeah i think you know the answer a great segue to what you just actually said right now uh i think there were a few people said hard water, what do I do? We have hard water in our home. Do we need a water softener and a water filter? And I did want to bring up this point because I have a lot of experience, you know, as does Austin, obviously, but for a short time, I lived back in Southern California and it was a little outside of the city, but I was still on, I was still on municipal water. It wasn't a well. And I had Austin help me set up a massive overkill whole house filter, which was essentially like the Mitolite filter, but harder to maintain built up. Yeah. It was just like a big square with a big holding tank. And it was a trickle fill on the holding tank, which is the product water. And what's interesting is that water didn't feel as just good on my palate, didn't feel as nourishing. Going back to the source water being municipal versus it's funny back up here in idaho wherever i've lived well a couple houses being on spring or well and filtering that it's a totally different mouthfeel it's more i don't know how to describe it just energetically yeah there's a nourishment there. And so for me personally, like after being on spring and well, long term, I cannot go back to municipal and I tried it last year. And so there is there is that factor of of of that to consider. And I, I always, you know, people can do it. recommend rural living and try it out I don't think it's for everybody but to me the the water from the spring or the well even filtered you can taste the difference and feel the difference from that totally

and and I'd say even to that point going again you know you're starting from the water you were starting from it that place was of much lesser quality you know even though it's municipal uh water uh this is a good thing to keep in mind municipalities essentially um treat the water just to enough of a level you know and and people say why don't we just why don't we just get it all out? Like, why is it, you know, why do it? It's because the volume of water that they are treating to remove certain things and lessen the volume, certain contaminants or different things, there's a threshold. Well, the volume that they're treating the treatment to remove those things, talking an exponential cost in that equipment. So they unfortunately are at the behest of, you know, tax paying money to pay for these treatments, but they're only going to do as much as they need to do. essentially they're treating it as much where it's a sweet spot where it's okay for households in the in the area and enough to be usable for agricultural applications so the agricultural use is is kind of gets the brunt of all of that water and it's good enough for agriculture use and then it's good enough for household and really for both of them it's not even ideal for for either of them typically so in your case to go back to what you were saying where you were starting that municipal where they got it to just enough then you're putting it through more treatment to try to get it better and that system you know worked fine but it doesn't nearly get it to the quality you're getting from starting at a well water source where you are then treating it from there so um again that probably kind of doubles down that starting point where you are and all those things you know

So with the question, if someone has hard water, and I know there's specifics where you usually have to talk to the person about their individualized situation, but if someone tells you they have hard water, do you, what's kind of your response to them?

Yeah. Well, so yeah, I get these all the time. If somebody says, hey, Austin, you know, I mean, typically somebody might just go to me and say, hey, I have hard water. And they might, you know, if that's the only thing they know about, or sometimes they might not even know what the problem is or what is it that's making you think that, right? usually it's like i see a bunch of scale and stuff and then my first question is like oh i'm going to assume you might be on a municipal source and it's typically that um you know and so once i find out whether or not they're on what type of water source they are um then yeah then we can start looking at options if they're on municipal waters um generally we can make some general claims when they are in municipal that they're not going to have issues of iron and some of these things that would wreak havoc on softeners and other treatment systems. So when we can rule some of those things out, we can get down to a few options for them. Yeah, you can get into softening. If people don't know, it uses a salt, creates a brine, very salt concentrated water and water runs over a tank and the salt is there for exchanged for the calcium and magnesium. that is what's creating the hardness and scale on showers and your fixtures. So it exchanges the hard water, which is calcium and magnesium, typically for a softer mineral, which would be sodium in this case. I think that answered the question. Yeah.