Business of Architecture Podcast cover image

625: Why Design Talent Won’t Win You Clients (and What Will) with Joseph Aniedu of AGA Associates

Business of Architecture Podcast

CHAPTER

Effective Messaging and Client Collaboration in Architecture

This chapter emphasizes the significance of problem-focused messaging in architecture, advocating for a shift from traditional design-centered approaches. By addressing clients' specific concerns and fostering collaboration among consultants, architects can build trust and enhance project outcomes.

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