3min chapter

Medical Spa Insider cover image

Marketing Over the Life Cycle of Medical Aesthetic Practices

Medical Spa Insider

CHAPTER

How to Invest in Pay Per Click

If you're looking to invest your capital, I think it's a good idea to hire somebody that understands the industry from a marketing standpoint from end to end. Hiring a very specialized company or person that understands pharmaceutical marketing is going to be important and localized SEO. And so at this point in time, you want to really look at your website. Does it have a great call to action? Do I have great content on there? Have I ran any Facebook or Instagram ads? Am I doing paper, click Google ads? How am I ranking socially, locally and organically? Maybe it's time to start thinking about writing blogs, spending at the YouTube channel, a podcast, having a social

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