The Importance of Honesty in Entrepreneurship

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Peter: Some people will be thrilled going down Peter's road because he was running a company and he was doing his thing. And that's awesome for them. But you need to be honest with yourself. Blockbuster, they weren't being honest with themselves about what their actual customers wanted. "Entrepreneurship is 10% about business, 100% about people, and 1000% about the self"

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Peter Kozodoy is the author of Honest to Greatness, an Inc. 5000 serial entrepreneur, TEDx speaker, and business coach who works with organizations and their leaders to help them overcome self-limiting bullsh*t and use brutal honesty to achieve massive success.

Top 3 Vlaue Bombs:

1. Lack of honesty in a variety of ways is a serious matter.

2. You have to stop lying to yourself about what you want and what it takes to get there.

3. It just isn't going to pay to be anything but honest and transparent.

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